Ten years of Amazon – using Alphabet/Google as a reference

Again, I would like to show you the 3D-graph first, but this time several things will be different. So let me start with an explanation. Firstly, the graph is showing Amazon over a period of ten years (2007 – 2016). Looking at the result I was quite surprised about the perspective. The graph is really deep (litterally).

Apart from this, I used another company as a reference for start and end only. It could have been any large company, but Google (2006), later becoming Alphabet (2016) is often referred to when talking  about the new Tech Giants. Only two years would do, so all the other values (2007 – 2015) were put in as zeroes. And then there is another change, since I was tired of showing the same Revenue, (net) Profit, Equity and (total) Assets series – abbreviated as RPEA.

The generator likes all kinds of food and creates nice graphs if the combinations make sense. So why not take Revenue, Profit before taxation, Equiy and (total) Liabilities? In previous posts, I already explained that instead of Profit also gross margin, EBIT or EBIDTA can be used. And Revenue can be replaced by them as well, as long as the second value is a part of it: e.g. EBITDA and net Profit.

Replacing Total Assets with Liabilities however, is a bit odd. We know Equity cannot exceed Total Assets, as it is a part of it (after subtracting the Liabilities). Yet the Equity can be higher than the Liabilities, although I didn’t expect it to happen very often. And then Google/Alphabet turned out to be an example! The “building” is perpendicular to the normal direction! Fortunately (for our graph, that is) Amazon had Liabilities higher than its Equity throughout the years.

Amazon - ten years

Don’t forget how to manipulate the 3D-graph (it’s HTML5/Javascript with WebGL, so enable both Javascript and WebGL in your browser). Double-click the screenshot first.

Clicking the right mouse-button, moving the mouse up and down will zoom the graph in and out. This time you will really need it! Clicking left and moving the mouse will tilt the graph in different directions (or move the observer’s viewpoint around a fixed graph – it’s relative of course). Double clicking in the graph translates it and moves the centre at the same time. As a result the way the graph tilts will change. Just try it. If you don’t know how to get the normal position back, just refresh the graph.

Don’t think the Amazon-series is a simple bar-graph! Height, width and depth all have their own meaning (representing Revenue, Equity and Liabilities). And then green “roof” means a Profit (this time “before taxation”) but a red “roof” shows the extra Costs paid to obtain the Revenue. In other words: it’s a loss.

I would love to tell you more, but let’s keep it for the next post. Please double-click the screenshots to see the actual 3D-graph in your browser. Next time I will tell about the value and explain the structure of these graphs in more detail.

The sources were: http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-reportsannual and http://www.annualreports.com/HostedData/AnnualReportArchive/g/NASDAQ_GOOG_2007.pdf  https://abc.xyz/investor/pdf/20161231_alphabet_10K.pdf

Do you want to generate such a 3D-graph yourself?  Download the free 3D-graph generator package. Or visit our website  for more information.

About AnRep3D

AnRep3D is the new company, founded after the handover of Scientassist (together with VRBI) to one of my sons. From now I will focus on three-dimensional graphs for the financial markets, showing the main figures from annual reports in comparison. As per 2021 a second product is available: EnRep3D. It is meant to visualise energy. Although the engine is the same, the texts, manual, website and examples (including blogposts) are focused at energy.
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