Data is the new oil IV – from producer to consumer: Volkswagen

We are leaving the old-fashioned oil for now, but stay close at the same time. The subject of this post is Volkswagen. We’ve showed 3D-graphs for this company before, but that was in the automotive-series. This time it is because VW or Volkwagen Aktiengesellschaft (AG) is one of the largest companies in the world. Instead of producing oil, the company produces oil-consumers: cars with old-fashioned combustion engines, although something is moving. Nevertheless it is still a perfect fit!

Classic Volkswagen Van

Photo by Pexels on Pixabay

I have to admit that I was a little bit lazy and reused the old template from the automotive-series. Although only one year – 2013 – could be reused, it’s still 1/3 of the data-preparation. Then the EUR-values from the annual report have to be converted to USD, because that’s what we were using already and we cannot have different currencies in the graph. That structure was also in place in the template, although other exhange-rates apply.


Double-clicking the screenshot will open the 3D-graph in your browser. For maniputalion of this 3D-graph: Clicking the right mouse-button and moving the mouse up and down at the same time, will zoom the graph in and out. Clicking left while moving the mouse will tilt the graph in different directions. Double clicking in the graph translates it and readjusts the centre at the same time. Just try it – If you don’t know how to get the normal position back, refresh the page in your browser.

After creating the graph (which as as always only took a couple of seconds), something struck me as odd. I remembered from the Automotive-blog how large and impressive the building of VW was and now it was suddenly not extremely impressive. Below I repeat the old Automotive-graph, to show how relative these comparisons are. Here in the new graph VW is among giants, but in the old one was the absolute “king of the graph”!Front-view 3D-graph

Apart from this the contrast with ExxonMobil and Shell is interesting, as those companies saw their revenues decrease (for seveal reasons), but for Volkswagen it has grown during the last decade. This is mainly drived by acquisitions.

For more background on the 3D-graph generator, download our white-paper  together with the 3D-graphs (html-format, available as zip). Or download the free demo-package to try the 3D-graph generator yourself. New posts will be announced on Twitter: @AnRep3D and our Youtube-channel offers short explanatory movies on the 3D-graphs and the generator creating them.

About AnRep3D

AnRep3D is the new company, founded after the handover of Scientassist (together with VRBI) to one of my sons. From now I will focus on three-dimensional graphs for the financial markets, showing the main figures from annual reports in comparison. As per 2021 a second product is available: EnRep3D. It is meant to visualise energy. Although the engine is the same, the texts, manual, website and examples (including blogposts) are focused at energy.
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