The next company in our series is a bit of a combination between the old economy and the new tech era. Samsung is a South-Korean chaebol, nowadays well-known for its mobile phones and other consumer-electronics. Yet all these devices are produced by only one of the companies in the chaebol: Samsung Electronics presenting itself simply as Samsung.
If we look at the whole company, it has a long history in trade but holds shipbuilding and engineering companies. Sansung Electronics is a manufacturer and looks much more like Apple, which is one of its customers at the same time (and vice versa).
Knowing this, the 3D-graph won’t surprise us! The new information-era (rather than the period of the old “electronics” being dominated by companies like Sony, Philips and General Electric) offered great opportunities for several companies to expand and become world-wide market leaders. Although Samsung wasn’t as “small” as Apple in 2008, the increase in revenue and equity – and even in profit shows a similar growth over a decade. The front-view presents a company with an equity more like ExxonMobil or Shell than Apple.
The side-view shows a gearing that’s also more like ExxonMobil than Apple or Amazon, although the growth is similar to Apple’s pattern. When it comes down to the profit margin, Apple is still the winner.
Double-clicking the screenshot will open the 3D-graph in your browser. For maniputalion of this 3D-graph: Clicking the right mouse-button and moving the mouse up and down at the same time, will zoom the graph in and out. Clicking left while moving the mouse will tilt the graph in different directions. Double clicking in the graph translates it and readjusts the centre at the same time. Just try it – If you don’t know how to get the normal position back, refresh the page in your browser.
For more background on the 3D-graph generator, download our white-paper together with the 3D-graphs (html-format, available as zip). Or go to our website and download the free demo-package to try the 3D-graph generator yourself. New posts will be announced on Twitter: @AnRep3D and our Youtube-channel offers short explanatory movies on the 3D-graphs and the generator creating them.